Short-form video sponsorships
3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1 million views each. Your brand integrated into content the audience actively seeks out.
2M+ followers1M+ avg views per video60K+ newsletter readers
Reach 2 million curious minds this week
Big Think's Mini Philosophy with Jonny Thomson turns timeless ideas into modern media. Launch a brand-safe sponsorship across video, podcast, and newsletter in days, not months.
Custom sponsorship packages built around your goals.
2M+Total followers across platforms
1M+Average views per video
60K+Newsletter readers
3-5New short-form videos per week
The toolkit
Four ways to reach a discerning audience
Pick one format or combine them into a single integrated campaign. Setup is straightforward and tailored to your brand.
Newsletter advertising
Weekly essays delivered to 60,000+ engaged readers on Substack who value depth over noise. A direct line to self-improvement-oriented professionals.
Podcast integrations
Long-form conversations with leading thinkers and cultural voices. A podcast platform launch gives sponsors early access to a growing audio audience.
Custom editorial partnerships
Creator-led branded content with Jonny Thomson, built around topics your brand cares about: AI and society, modern work, decision-making, wellness, and more.
Why teams switch
Most ad environments interrupt. This one respects the audience.
Brands struggle to reach thoughtful, intellectually curious professionals in places that feel authentic. Mini Philosophy fixes that.
The old way
- ×Ad environments optimized for interruption, not engagement
- ×Hard to find brand-safe media with both mass reach and intellectual credibility
- ×Fragmented audiences across disconnected social, newsletter, and video platforms
- ×Educational content that is either too academic or too shallow for mainstream appeal
The Mini Philosophy way
- +Sponsorships designed to feel additive to the audience experience, not interruptive
- +Premium editorial environment backed by Big Think with mass social reach
- +Integrated cross-platform campaigns across YouTube, Instagram, Substack, and podcast in one partnership
- +Creator-led storytelling from Jonny Thomson, a former Oxford philosophy teacher and bestselling author translated into 22 languages
Step by step
From first call to live campaign in days
From first touch to real results, without the guesswork.
Book a call
Tell us your goals, target audience, and timeline. We map your brand to the right formats and topics.
Choose your formats
Select from video, newsletter, podcast, or custom editorial. Combine platforms for an integrated campaign or start with a single integration.
We build the content
Jonny Thomson and the Big Think team craft sponsorships that feel native to the audience experience, not interruptive ads.
Go live
Your campaign publishes across Mini Philosophy's platforms and reaches 2 million intellectually curious professionals.
Versus the old way
What sets this apart from typical influencer channels
Mini PhilosophyTypical influencer channels
Mass social reach (2M+ followers)++
Premium editorial credibility under Big Think+×
Former Oxford philosophy teacher as host+×
Brand-safe educational environment+×
Cross-platform integration in one partnership+×
Bestselling author with books in 22 languages+×
Audience that rewards substance over hype+×
Featured conversations with
Ian McEwanRutger BregmanMarie KondoRyan HolidayGary Marcus
Pricing
Custom packages built around your goals
Sponsorship pricing is tailored based on platform mix, campaign length, deliverables, and custom content requirements. Competitive CPMs to reach Big Think's high-value audience.
Single-format sponsorship
Custom
Start with one platform: video, newsletter, or podcast integration.
- + Short-form video, newsletter, or podcast integration
- + Brand-safe editorial environment
- + Direct access to 2M+ engaged audience
Multi-platform campaign
Custom
Integrated sponsorship across video, newsletter, and podcast with coordinated messaging.
- + Cross-platform activation across 2+ formats
- + Coordinated campaign timeline
- + Custom creator-led content with Jonny Thomson
- + Larger cultural and intellectual conversation alignment
Presenting sponsorship
Custom
Top-tier partnership with deep brand integration across the full Mini Philosophy ecosystem.
- + Full ecosystem integration
- + Custom editorial partnerships
- + Creator-led branded content series
- + Priority placement and extended campaign duration
Good to know
Common questions from sponsors
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author, former Oxford philosophy teacher, and one of the world's leading philosophy creators online. His three books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They value lifelong learning, critical thinking, and meaningful work.
How large is the audience?+
The property reaches more than 2 million followers, averages over 1 million views per video, and has more than 60,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Get started
Put your brand in front of 2 million curious minds
Book a call and we will map the right sponsorship format to your goals in one conversation.
Book a call→